Privacy
We have created this privacy statement (version 12.12.2022-112357778) in order to provide you with the best possible information in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws to explain which personal data (data for short) we as the controller – and the processors (e.g. providers) commissioned by us – process, will process in the future and what lawful options you have. The terms used are to be understood as gender-neutral.
In short, we provide you with comprehensive information about data we process about you.
Privacy statements usually sound very technical and use legal terminology. This privacy policy, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. As far as it is conducive to transparency, technical terms are explained in a reader-friendly manner, links to further information are provided and graphics are used. We thus inform you in clear and simple language that we only process personal data in the course of our business activities if there is a corresponding legal basis. This is certainly not possible by making the most concise, unclear and legalistic statements possible, as is often standard practice on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative, and perhaps there is one or two pieces of information you did not know.
If you still have questions, we would like to ask you to contact the responsible office mentioned below or in the imprint, to follow the existing links and to look at further information on third party sites. Of course, you will also find our contact details in the imprint.
Scope
This data protection declaration applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (order processors). By personal data, we mean information within the meaning of Art. 4 No. 1 DSGVO, such as a person’s name, e-mail address and postal address. The processing of personal data ensures that we can offer and invoice our services and products, whether online or offline. The scope of this privacy policy includes:
- all online presences (websites, online stores) that we operate
- social media presences and e-mail communication
- mobile apps for smartphones and other devices
In short, the data privacy statement applies to all areas in which personal data is processed in a structured manner within the company via the aforementioned channels. If we enter into legal relations with you outside of these channels, we will inform you separately if necessary.
Legal basis
In the following privacy statement, we provide you with transparent information on the legal principles and regulations, i.e. the legal basis of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016. You can, of course, read this EU General Data Protection Regulation online at EUR-Lex, the gateway to EU law, at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679.
We only process your data if at least one of the following conditions applies:
- Consent (Article 6(1) lit. a DSGVO): You have given us your consent to process data for a specific purpose. An example would be the storage of your entered data of a contact form.
- contract (Article 6(1)(b) DSGVO): In order to fulfill a contract or pre-contractual obligations with you, we process your data. For example, if we enter into a purchase agreement with you, we require personal information in advance.
- Legal obligation (Article 6(1)(c) DSGVO): If we are subject to a legal obligation, we process your data. For example, we are required by law to keep invoices for accounting purposes. These usually contain personal data.
- Legitimate interests (Article 6(1)(f) DSGVO): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website in a secure and economically efficient manner. This processing is therefore a legitimate interest.
Other conditions, such as the performance of recordings in the public interest and the exercise of public authority, as well as the protection of vital interests, do not usually arise in our case. If such a legal basis should be relevant, it will be indicated at the appropriate place.
In addition to the EU regulation, national laws also apply:
- In Austria, this is the Federal Act on the Protection of Individuals with regard to the Processing of Personal Data(Data Protection Act), or DSG for short.
- In Germany, the Federal Data Protection Act, or BDSG for short, applies.
If other regional or national laws apply, we will inform you about them in the following sections.
Contact details of the responsible person
If you have any questions regarding data protection or the processing of personal data, you will find the contact details of the responsible person or office below:
Anje Prieler-Kemboi
Pipitzweg 18A, 9073 Klagenfurt
info@das-malaika-projekt.at
Phone: 0043(0)6767247278
Imprint: https://www.das-malaika-projekt.at/impressum/
Storage duration
The fact that we only store personal data for as long as is absolutely necessary for the provision of our services and products applies as a general criterion at our company. This means that we delete personal data as soon as the reason for the data processing no longer exists. In some cases, we are required by law to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.
Should you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as soon as possible and insofar as there is no obligation to store it.
We will inform you about the specific duration of the respective data processing below, provided that we have further information on this.
Rights under the General Data Protection Regulation
In accordance with Articles 13, 14 of the GDPR, we inform you about the following rights you have to ensure that data processing is fair and transparent:
- According to Article 15 of the GDPR, you have a right to information about whether we process data about you. If this is the case, you have the right to obtain a copy of the data and to know the following information:
- the purpose for which we carry out the processing;
- the categories, i.e. the types of data that are processed;
- who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
- how long the data will be stored;
- the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
- that you can complain to a supervisory authority (links to these authorities can be found below);
- the origin of the data if we have not collected it from you;
- whether profiling is carried out, i.e. whether data is automatically evaluated in order to arrive at a personal profile of you.
- You have a right to rectify data according to Article 16 of the GDPR, which means that we must correct data if you find errors.
- According to Article 17 of the GDPR, you have the right to erasure (“right to be forgotten”), which specifically means that you may request the deletion of your data.
- According to Article 18 of the GDPR, you have the right to restriction of processing, which means that we may only store the data but not use it any further.
- According to Article 20 DSGVO, you have the right to data portability, which means that we will provide you with your data in a common format upon request.
- According to Article 21 of the GDPR, you have a right to object, which, once enforced, entails a change in processing.
- If the processing of your data is based on Article 6 para. 1 lit. e (public interest, exercise of official authority) or Article 6 para. 1 lit. f (legitimate interest), you may object to the processing. We will then check as quickly as possible whether we can legally comply with this objection.
- If data is used to conduct direct advertising, you can object to this type of data processing at any time. We may not use your data for direct marketing thereafter.
- If data is used to perform profiling, you can object to this type of data processing at any time. We may not use your data for profiling thereafter.
- According to Article 22 of the GDPR, you may have the right not to be subject to a decision based solely on automated processing (for example, profiling).
- You have the right to complain according to Article 77 of the GDPR. This means that you can complain to the data protection authority at any time if you believe that the data processing of personal data violates the GDPR.
In short, you have rights – do not hesitate to contact the responsible party listed above with us!
If you believe that the processing of your data violates data protection law or your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website can be found at https://www.dsb.gv.at/. In Germany, there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). The following local data protection authority is responsible for our company:
Austria data protection authority
Head: Mag. Dr. Andrea Jelinek
Address : Barichgasse 40-42, 1030 Vienna
Phone: +43 1 52 152-0
E-mail address: dsb@dsb.gv.at
Website: https: //www.dsb.gv.at/
Cookies
Cookies summary π₯ Parties concerned: Visitors to the website π€ Purpose: depending on the cookie. You can find more details about this below or from the manufacturer of the software that sets the cookie. Data processed: Depending on the cookie used in each case. You can find more details about this below or from the manufacturer of the software that sets the cookie. π Storage duration: depends on the respective cookie, can vary from hours to years βοΈ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit.f DSGVO (Legitimate Interests) |
What are cookies?
Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.
Whenever you browse the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.
One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, effectively the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.
Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you the setting you are used to. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.
The following graphic shows a possible interaction between a web browser such as Chrome and the web server. In this process, the web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.
There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “pests”. Cookies also cannot access information from your PC.
For example, cookie data may look like this:
Name: _ga
Value: GA1.2.1326744211.152112357778-9
Intended use: to distinguish website visitors
Expiration date: after 2 years
A browser should be able to support these minimum sizes:
- At least 4096 bytes per cookie
- At least 50 cookies per domain
- At least 3000 cookies in total
What are the types of cookies?
The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.
We can distinguish 4 types of cookies:
Essential cookies
These cookies are necessary to ensure basic website functionality. For example, it needs these cookies when a user adds a product to the shopping cart, then continues surfing on other pages and only later goes to the checkout. These cookies do not delete the shopping cart even if the user closes his browser window.
Purposeful cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and the behavior of the website with different browsers.
Targeted cookies
These cookies provide a better user experience. For example, entered locations, font sizes or form data are saved.
Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very convenient, but also very annoying.
Usually, when you visit a website for the first time, you are asked which of these cookie types you want to allow. And of course, this decision is also stored in a cookie.
If you want to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism”.
Purpose of processing via cookies
The purpose ultimately depends on the cookie in question. You can find more details about this below or from the manufacturer of the software that sets the cookie.
What data is processed?
Cookies are small helpers for many different tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the processed or stored data in the following privacy policy.
Cookies storage duration
The storage period depends on the cookie in question and is specified below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.
You also have influence on the storage duration yourself. You can manually delete all cookies at any time via your browser (see also “Right to object” below). Furthermore, cookies based on consent will be deleted at the latest after revocation of your consent, whereby the legality of the storage remains unaffected until then.
Right to object – how can I delete cookies?
How and whether you want to use cookies, you decide. Regardless of which service or website the cookies come from, you always have the option to delete, disable or only partially allow cookies. For example, you can block third-party cookies, but allow all other cookies.
If you want to determine which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. Thus, for each individual cookie, you can decide whether to allow the cookie or not. The procedure varies depending on the browser. The best way is to search for the instructions in Google using the search term “delete cookies Chrome” or “disable cookies Chrome” in case of a Chrome browser.
Legal basis
The so-called “Cookie Guidelines” have been in place since 2009. This states that the storage of cookies requires your consent (Article 6 (1) a DSGVO). Within the EU countries, however, there are still very different reactions to these directives. In Austria, however, this directive was implemented in Β§ 96 para. 3 of the Telecommunications Act (TKG). In Germany, the Cookie Guidelines have not been implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the German Telemedia Act (TMG).
For absolutely necessary cookies, even in the absence of consent, there are legitimate interests (Article 6 (1) (f) DSGVO), which in most cases are of an economic nature. We want to provide visitors to the website with a pleasant user experience and for this, certain cookies are often absolutely necessary.
If cookies are used that are not absolutely necessary, this is only done with your consent. The legal basis in this respect is Art. 6 para. 1 lit. a GDPR.
In the following sections, you will be informed in more detail about the use of cookies, if used software uses cookies.
Social media introduction
Social Media Privacy Policy Summary π₯ Parties concerned: Visitors to the website π€ Purpose: Presentation and optimization of our service performance, contact with visitors, interested parties, etc., advertising. π Processed data: Data such as phone numbers, email addresses, contact details, user behavior data, information about your device and your IP address. You can find more details on this in the respective social media tool used. π Storage duration: depending on the social media platforms used βοΈ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests) |
What is social media?
In addition to our website, we are also active on various social media platforms. In the process, user data may be processed so that we can target users who are interested in us via the social networks. In addition, elements of a social media platform may also be embedded directly in our website. This is the case, for example, when you click on a so-called social button on our website and are redirected directly to our social media presence. So-called social media or social media are websites and apps through which logged-in members can produce content, share content openly or in specific groups, and network with other members.
Why do we use social media?
For years, social media platforms have been the place where people communicate and connect online. Our social media presences enable us to bring our products and services closer to prospective customers. The social media elements embedded on our website help you to quickly switch to our social media content without complications.
The data that is stored and processed through your use of a social media channel is primarily for the purpose of being able to perform web analyses. The aim of these analyses is to be able to develop more precise and personalized marketing and advertising strategies. Depending on your behavior on a social media platform, appropriate conclusions can be drawn about your interests with the help of the evaluated data and so-called user profiles can be created. This also allows the platforms to present you with tailored advertisements. Mostly, cookies are set in your browser for this purpose, which store data about your usage behavior.
We generally assume that we remain responsible under data protection law, even if we use services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 GDPR. If this is the case, we will point this out separately and work on the basis of an agreement to this effect. The essence of the agreement is then reproduced below with the platform concerned.
Please note that when using social media platforms or our built-in elements, data from you may also be processed outside the European Union, as many social media channels, for example Facebook or Twitter, are American companies. As a result, you may no longer be able to claim or enforce your rights with respect to your personal data as easily.
What data is processed?
Exactly which data is stored and processed depends on the respective provider of the social media platform. But usually it is data such as phone numbers, email addresses, data you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. Especially if you yourself have a profile on the visited social media channel and are logged in, data can be linked to your profile.
All data collected via a social media platform is also stored on the providers’ servers. Thus, only the providers have access to the data and can give you the appropriate information or make changes.
If you want to know exactly what data is stored and processed by the social media providers and how to object to the data processing, you should carefully read the respective privacy policy of the company. Also, if you have questions about data storage and data processing or wish to assert corresponding rights, we recommend that you contact the provider directly.
Duration of data processing
We will inform you about the duration of the data processing below, provided that we have further information on this. For example, the social media platform Facebook stores data until it is no longer needed for its own purpose. However, customer data that is matched with the user’s own data is deleted within two days. In general, we process personal data only as long as it is absolutely necessary for the provision of our services and products. If it is required by law, as in the case of accounting, for example, this storage period may also be exceeded.
Right of objection
You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.
Since social media tools may use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy statements of the respective tools.
Legal basis
If you have consented that data from you can be processed and stored by integrated social media elements, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners if you have given your consent. Nevertheless, we only use the tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.
Information on specific social media platforms – if available – can be found in the following sections.
Facebook privacy policy
Facebook Privacy Policy Summary π₯ Parties concerned: Visitors to the website π€ Purpose: Optimization of our service performance π Processed data: Data such as customer data, user behavior data, information about your device and your IP address. You can find more details about this below in the privacy policy. π Storage duration: until the data is no longer useful for Facebook’s purposes. βοΈ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests) |
What are Facebook tools?
We use selected tools from Facebook on our website. Facebook is a social media network of the company Meta Platforms Inc. or for the European area of the company Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. With the help of these tools, we can offer you and people who are interested in our products and services the best possible offer.
If data is collected from you and forwarded via our embedded Facebook elements or via our Facebook page (Fanpage), both we and Facebook Ireland Ltd. are responsible for this. Facebook is solely responsible for the further processing of this data. Our shared commitments have also been embodied in a publicly available agreement at https://www.facebook.com/legal/controller_addendum. This states, for example, that we must clearly inform you about the use of Facebook tools on our site. Furthermore, we are also responsible for ensuring that the tools are securely integrated into our website in accordance with data protection law. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and processing by Facebook, you can contact the company directly. If you submit the question to us, we are required to forward it to Facebook.
Below we provide an overview of the different Facebook tools, what data is sent to Facebook and how you can delete this data.
Among many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. However, since the term is hardly known, we decided to just call them Facebook tools. Among them are:
- Facebook pixel
- social plug-ins (such as the “Like” or “Share” button)
- Facebook login
- account kit
- APIs (programming interface)
- SDKs (collection of programming tools)
- Platform integrations
- Plugins
- Codes
- Specifications
- Documentations
- Technologies and services
Through these tools, Facebook extends services and has the ability to obtain information about user activity outside of Facebook.
Why do we use Facebook tools on our website?
We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook Ads), we can reach exactly these people. However, in order to show users suitable advertising, Facebook needs information about people’s wishes and needs. This provides the company with information about user behavior (and contact information) on our website. As a result, Facebook collects better user data and can show interested people the appropriate ads about our products or services. The tools thus enable customized advertising campaigns on Facebook.
Facebook calls data about your behavior on our website “event data”. These are also used for measurement and analysis services. Facebook can thus generate “campaign reports” on our behalf about the impact of our advertising campaigns. Furthermore, through analytics we get a better insight into how you use our services, website or products. As a result, we use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our site directly on Facebook.
What data is stored by Facebook tools?
By using individual Facebook tools, personal data (customer data) may be sent to Facebook. Depending on the tools used, customer data such as name, address, phone number and IP address can be sent.
Facebook uses this information to match the data with the data it itself has from you (if you are a Facebook member). Before customer data is transmitted to Facebook, a so-called “hashing” takes place. This means that a data set of any size is transformed into a string. This also serves to encrypt data.
In addition to contact data, “event data” is also transmitted. “Event Data” means that information we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. “Event data” can also be associated with contact data. This allows Facebook to offer better personalized advertising. After the aforementioned matching process, Facebook deletes the contact data again.
In order to deliver ads in an optimized manner, Facebook only uses event data when it has been aggregated with other data (collected by Facebook in other ways). Facebook also uses this event data for security, safety, development, and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files used to store data or information in browsers. Depending on the tools you use and whether you are a Facebook member, different numbers of cookies are created in your browser. In the descriptions of the individual Facebook tools, we go into more detail about individual Facebook cookies. General information about the use of Facebook cookies can also be found at https://www.facebook.com/policies/cookies.
How long and where is the data stored?
Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers spread all over the world where its data is stored. However, customer data is deleted within 48 hours after it has been compared with the user’s own data.
How can I delete my data or prevent data storage?
In accordance with the Basic Data Protection Regulation, you have the right to information, correction, transferability and deletion of your data.
A complete deletion of the data only occurs if you delete your Facebook account completely. And this is how deleting your Facebook account works:
1) Click Settings on the right side of Facebook.
2) Then click “Your Facebook information” in the left column.
3) Now click “Deactivation and deletion”.
4) Now select “Delete account” and then click “Next and delete account”.
5) Now enter your password, click “Next” and then click “Delete account”.
The storage of data that Facebook receives via our site takes place, among other things, via cookies (e.g. for social plugins). In your browser, you can disable, delete or manage individual or all cookies. Depending on which browser you use, this works in different ways. Under the section “Cookies” you will find the corresponding links to the respective instructions of the most popular browsers.
If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. Thus, for each individual cookie, you can decide whether to allow it or not.
Legal basis
If you have consented that data from you can be processed and stored by integrated Facebook tools, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view Facebook’s privacy policy or cookie policy.
Facebook also processes data from you in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may be accompanied by various risks to the lawfulness and security of data processing.
Facebook uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Facebook undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
Facebook’s data processing terms and conditions, which comply with the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.
We hope we have provided you with the most important information about the use and data processing by Facebook tools. If you want to learn more about how Facebook uses your data, we recommend that you read the data policy at https://www.facebook.com/about/privacy/update.
Instagram privacy policy
Instagram Privacy Policy Summary π₯ Parties concerned: Visitors to the website π€ Purpose: Optimization of our service performance π Processed data: Data such as user behavior data, information about your device, and your IP address. You can find more details about this below in the privacy policy. π Storage period: until Instagram no longer needs the data for its purposes βοΈ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests) |
What is Instagram?
We have incorporated Instagram features on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Meta Platforms Inc. since 2012. and belongs to the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content like buttons, photos or videos from Instagram directly on our website. When you access web pages of our website that have an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data is thus processed across all Facebook companies.
In the following, we want to give you a more detailed insight into why Instagram collects data, what kind of data it is and how you can largely control the data processing. Since Instagram is part of Meta Platforms Inc. we obtain our information from Instagram’s policies on the one hand, but also from the meta-privacy policies themselves on the other.
Instagram is one of the most popular social media networks in the world. Instagram combines the advantages of a blog with those of audiovisual platforms like YouTube or Vimeo. You can upload photos and short videos to “Insta” (as many of the users casually call the platform), edit them with various filters, and also share them on other social networks. And if you don’t want to be active yourself, you can just follow other interesting users.
Why do we use Instagram on our website?
Instagram is the social media platform that has really gone through the roof in recent years. And of course we have also responded to this boom. We want you to feel as comfortable as possible on our website. That is why a varied preparation of our content is a matter of course for us. The embedded Instagram features allow us to enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected may also serve us for personalized advertising on Facebook. This way, only people who are really interested in our products or services receive our advertisements.
Instagram also uses the collected data for measurement and analytics purposes. We get aggregated statistics and thus more insight about your wishes and interests. It is important to note that these reports do not identify you personally.
What data is stored by Instagram?
When you come across one of our pages that have Instagram features (such as Instagram images or plug-ins) built in, your browser automatically connects to Instagram’s servers. In the process, data is sent to Instagram, stored and processed. And that’s whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases you have made, about advertisements you see and how you use our services. Furthermore, the date and time of your interaction with Instagram is also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.
Facebook distinguishes between customer data and event data. We assume that this is exactly the case with Instagram. Customer data are, for example, name, address, telephone number and IP address. This customer data will only be transmitted to Instagram if you have been “hashed” beforehand. Hashing means that a data set is transformed into a character string. This allows you to encrypt the contact data. In addition, the above-mentioned “event data” are also transmitted. By “event data” Facebook – and consequently Instagram – means data about your user behavior. It may also happen that contact data is combined with event data. The contact data collected is matched with the data Instagram already has from you.
Via small text files (cookies), which are usually set in your browser, the collected data is transmitted to Facebook. Depending on the Instagram features used and whether you have an Instagram account yourself, different amounts of data are stored.
We assume that Instagram’s data processing works the same way as Facebook’s. This means that if you have an Instagram account or have visited www.instagram.com, Instagram has set at least one cookie. If this is the case, your browser sends info to Instagram via the cookie as soon as you come into contact with an Instagram function. After 90 days at the latest (after matching), this data is deleted or anonymized again. Although we have taken a close look at Instagram’s data processing, we cannot say exactly what data Instagram collects and stores.
Below we show you cookies that are set in your browser at least when you click on an Instagram feature (such as button or Insta image). For our test, we assume that you do not have an Instagram account. Of course, if you are logged into Instagram, significantly more cookies are set in your browser.
These cookies were used in our test:
Name: csrftoken
Value: ” “
Purpose: This cookie is most likely set for security reasons to prevent falsification of requests. However, we were not able to find out more about this.
Expiration date: after one year
Name: mid
Value: ” “
Purpose: Instagram sets this cookie to optimize its own services and offers on and off Instagram. The cookie sets a unique user ID.
Expiration date: after the end of the session
Name: fbsr_112357778124024
Value: no data
Purpose: This cookie stores the log-in request for users of the Instagram app.
Expiration date: after the end of the session
Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiration date: after the end of the session
Name: urlgen
Wert: β{β194.96.75.33β: 1901}:1iEtYv:Y833k2_UjKvXgYe112357778β
Purpose: This cookie is used for Instagram’s marketing purposes.
Expiration date: after the end of the session
Note: We cannot claim completeness here. Which cookies are set in individual cases depends on the embedded features and your use of Instagram.
How long and where is the data stored?
Instagram shares the information it receives between Facebook companies with external partners and with people you connect with around the world. Data processing is carried out in compliance with its own data policy. For security reasons, among others, your data is distributed on Facebook servers around the world. Most of these servers are located in the USA.
How can I delete my data or prevent data storage?
Thanks to the Basic Data Protection Regulation, you have the right of access, portability, rectification and deletion of your data. You can manage your data in the Instagram settings. If you want to completely delete your data on Instagram, you need to permanently delete your Instagram account.
And this is how the deletion of the Instagram account works:
First, open the Instagram app. On your profile page, go to the bottom and click on “Help Area”. Now you will come to the company’s website. On the web page, click “Manage your account” and then click “Delete your account”.
If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you does not belong to your account and consequently will not be deleted.
As mentioned above, Instagram stores your data primarily via cookies. You can manage, disable or delete these cookies in your browser. Depending on your browser, the management always works a bit differently. Under the section “Cookies” you will find the corresponding links to the respective instructions of the most popular browsers.
You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.
Legal basis
If you have consented that data from you can be processed and stored by integrated social media elements, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.
Instagram and Facebook, respectively, also process data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may be accompanied by various risks to the lawfulness and security of data processing.
Facebook uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there. These clauses oblige Facebook to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision as well as the clauses, among others, here: https://germany.representation.ec.europa.eu/index_de.
We have tried to bring you closer to the most important information about Instagram’s data processing. Auf https://help.instagram.com/519522125107875
you can take a closer look at Instagram’s data policies.
Cookie Consent Management Platform Introduction
Cookie Consent Management Platform Summary π₯ Parties concerned: Website visitors π€ Purpose: Obtaining and managing consent for certain cookies and thus the use of certain tools. π Processed data: Data used to manage the cookie settings set, such as IP address, time of consent, type of consent, individual consents. You can find more details about this in the respective tool used. π Storage duration: Depends on the tool used, you have to be prepared for periods of several years βοΈ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit.f DSGVO (legitimate interests) |
What is a Cookie Consent Management Platform?
We use Consent Management Platform (CMP) software on our website to help us and you correctly and securely handle scripts and cookies used. The software automatically creates a cookie popup, scans and controls all scripts and cookies, provides cookie consent for you as required by data protection laws, and helps us and you keep track of all cookies. With most cookie consent management tools, all existing cookies are identified and categorized. You as a website visitor then decide for yourself whether and which scripts and cookies you allow or do not allow. The following graphic depicts the relationship between the browser, web server, and CMP.
Why do we use a cookie management tool?
Our goal is to offer you the best possible transparency in the area of data protection. In addition, we are also legally obligated to do so. We want to educate you as much as possible about all tools and all cookies that can store and process data from you. It is also your right to decide for yourself which cookies you accept and which you do not. In order to grant you this right, we first need to know exactly which cookies have landed on our website in the first place. Thanks to a cookie management tool that regularly scans the website for all existing cookies, we know about all cookies and can provide you with information about them in compliance with the GDPR. You can then accept or reject cookies via the consent system.
What data is processed?
Within our cookie management tool, you can manage each cookie yourself and have complete control over the storage and processing of your data. The declaration of your consent is stored so that we do not have to query you each time you visit our website again and so that we can also prove your consent if required by law. This is stored either in an opt-in cookie or on a server. Depending on the provider of the cookie management tool, the storage period of your cookie consent varies. In most cases, this data (such as pseudonymous user ID, time of consent, details of cookie categories or tools, browser, device information) is stored for up to two years.
Duration of data processing
We will inform you about the duration of the data processing below, provided that we have further information on this. In general, we process personal data only as long as it is absolutely necessary for the provision of our services and products. Data that is stored in cookies is stored for different lengths of time. Some cookies are already deleted after leaving the website, others may be stored in your browser for several years. The exact duration of data processing depends on the tool used, mostly you should be prepared for a storage period of several years. In the respective data protection statements of the individual providers, you will usually receive precise information about the duration of data processing.
Right of objection
You also have the right and the possibility to revoke your consent to the use of cookies at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.
Information on specific cookie management tools, if any, can be found in the following sections.
Legal basis
If you agree to cookies, personal data about you will be processed and stored via these cookies. If, through your consent (Article 6 (1) (a) DSGVO), we have cookies, this consent is also the legal basis for the use of cookies or the processing of your data. To manage cookie consent and enable you to consent, cookie consent management platform software is used. The use of this software enables us to operate the website in an efficient manner in compliance with the law, which constitutes a legitimate interest (Article 6 (1) (f) DSGVO).
BorlabsCookie Privacy Policy
We use BorlabsCookie on our website, which is, among other things, a tool for storing your cookie consent. Service provider is the German company Borlabs – Benjamin A. Bornschein, RΓΌbenkamp 32, 22305 Hamburg, Germany. To learn more about the data processed through the use of BorlabsCookie, please see the Privacy Policy at https://de.borlabs.io/datenschutz/.
Payment provider introduction
Payment provider privacy policy summary π₯ Parties concerned: Visitors to the website π€ Purpose: Enabling and optimizing the payment process on our website. π Processed data: Data such as name, address, bank data (account number, credit card number, passwords, TANs, etc.), IP address and contract data. More details can be found at the respective payment provider tool used. π Storage duration: depending on the payment provider used βοΈ Legal basis: Art. 6 para. 1 lit. b DSGVO (performance of a contract) |
What is a payment processor?
We use online payment systems on our website that provide us and you with a secure and smooth payment process. Among other things, personal data may be sent to the respective payment provider, stored and processed there. Payment providers are online payment systems that allow you to place an order via online banking. In this case, the payment processing is carried out by the payment provider you have chosen. We will then receive information about the payment made. This method can be used by any user who has an active online banking account with PIN and TAN. There are hardly any banks left that do not offer or accept such payment methods.
Why do we use payment providers on our website?
Of course, we want to offer the best possible service with our website and our integrated online store, so that you feel comfortable on our site and use our offers. We know that your time is precious and payment processing in particular needs to be fast and smooth. For these reasons, we offer you various payment providers. You can choose your preferred payment provider and pay in the usual way.
What data is processed?
Exactly which data is processed depends, of course, on the respective payment provider. But basically, data such as name, address, bank data (account number, credit card number, passwords, TANs, etc.) are stored. This is necessary data to be able to carry out a transaction at all. In addition, any contractual data and user data, such as when you visit our website, what content you are interested in or which sub-pages you click on, may also be stored. Your IP address and information about the computer you are using are also stored by most payment providers.
The data is usually stored and processed on the servers of the payment providers. We as the website operator do not receive this data. We are only informed whether the payment worked or not. For identity and credit checks, payment providers may share data with the appropriate entity. The business and data protection principles of the respective provider always apply to all payment transactions. Therefore, please always take a look at the general terms and conditions and the privacy policy of the payment provider. You also have the right to have data deleted or corrected at any time, for example. Please contact the respective service provider regarding your rights (right of revocation, right to information and right to be affected).
Duration of data processing
We will inform you about the duration of the data processing below if we have further information on this. In general, we process personal data only as long as it is absolutely necessary for the provision of our services and products. If it is required by law, as in the case of accounting, for example, this storage period may also be exceeded. For example, we keep accounting documents relating to a contract (invoices, contract documents, account statements, etc.) for 10 years (Β§ 147 AO) and other relevant business documents for 6 years (Β§ 247 HGB) after they are created.
Right of objection
You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact responsible persons of the payment provider used at any time. Contact details can be found either in our specific privacy policy or on the website of the relevant payment provider.
You can delete, disable or manage cookies that payment providers use for their functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that the payment process may then no longer work.
Legal basis
We therefore offer for the processing of contractual or legal relationships (Art. 6 para. 1 lit. b DSGVO) other payment service providers in addition to traditional banking/credit institutions. The privacy statements of the individual payment providers (such as Amazon Payments, Apple Pay or Discover) provide you with a detailed overview of data processing and data storage. In addition, if you have any questions about data protection-related topics, you can always contact the persons responsible.
You can find information about the specific payment providers – if available – in the following sections.
PayPal Privacy Policy
We use the online payment service PayPal on our website. The service provider is the American company PayPal Inc. The company PayPal Europe (S.Γ r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg) is responsible for the European region.
PayPal also processes data from you in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may be accompanied by various risks to the lawfulness and security of data processing.
As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, thus in particular in the USA) or a data transfer there, PayPal uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, PayPal undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
For more information about the standard contractual clauses and about the data processed through the use of PayPal, please see the privacy policy at https://www.paypal.com/webapps/mpp/ua/privacy-full.
Web design introduction
Web design privacy policy summary π₯ Parties concerned: Visitors to the website π€ Purpose: Improve user experience π Data processed: Which data is processed depends heavily on the services used. Mostly, it is about IP address, technical data, language settings, browser version, screen resolution and browser name. You can find more details about this in the respective web design tools used. π Storage duration: depending on the tools used βοΈ Legal basis: Art. 6 para. 1 lit. a DSGVO (consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests) |
What is web design?
We use various tools on our website that serve our web design. Web design is not, as often assumed, just about making our website look pretty, but also about functionality and performance. But of course, the appropriate look of a website is also one of the great goals of professional web design. Web design is a branch of media design and deals with the visual as well as the structural and functional design of a website. The goal is to improve your experience on our website with the help of web design. In web design jargon, this is referred to as user experience (UX) and usability. User experience refers to all impressions and experiences that the website visitor experiences on a website. A sub-item of user experience is usability. This is about the user-friendliness of a website. The main focus here is on ensuring that content, subpages or products are clearly structured and that you can easily and quickly find what you are looking for. To provide you with the best possible experience on our website, we also use so-called third-party web design tools. In this privacy policy, the category “web design” therefore includes all services that improve the design of our website. These can be, for example, fonts, various plugins or other integrated web design functions.
Why do we use web design tools?
How you absorb information on a website depends very much on the structure, functionality and visual perception of the website. Therefore, a good and professional web design became more and more important for us as well. We are constantly working to improve our website and also see this as an extended service to you, the website visitor. Furthermore, a beautiful and functioning website also has economic advantages for us. After all, you will only visit us and take advantage of our offers if you feel completely comfortable.
What data is stored by web design tools?
When you visit our website, web design elements may be embedded in our pages that may also process data. Exactly what data is involved depends, of course, heavily on the tools used. Further below you can see exactly which tools we use for our website. We recommend that you also read the respective privacy policy of the tools used for more detailed information on data processing. In most cases, you will find out there which data is processed, whether cookies are used and how long the data is stored. Through fonts such as Google Fonts, for example, information such as language settings, IP address, browser version, browser screen resolution and browser name are also automatically transmitted to Google servers.
Duration of data processing
How long data is processed is very individual and depends on the web design elements used. For example, when cookies are used, the retention period can be as short as a minute or as long as a few years. Please do your research in this regard. For this purpose, we recommend on the one hand our general text section on cookies as well as the privacy statements of the tools used. There you will usually find out exactly which cookies are used and what information is stored in them. Google font files, for example, are stored for one year. This is to improve the loading time of a website. In principle, data is always kept only as long as is necessary for the provision of the service. In the case of legal requirements, data may also be stored for longer periods.
Right of objection
You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. You can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser. However, among web design elements (mostly with fonts) there is also data that cannot be deleted quite so easily. This is the case when data is automatically collected directly when a page is accessed and transmitted to a third-party provider (such as Google). In this case, please contact the support of the corresponding provider. In Google’s case, you can reach support at https://support.google.com/?hl=de.
Legal basis
If you have consented to web design tools being used, the legal basis of the corresponding data processing is this consent. This consent constitutes, according to Art. 6 para. 1 lit. a DSGVO (consent) constitutes the legal basis for the processing of personal data as it may occur during the collection by web design tools. From our side, there is also a legitimate interest to improve the web design on our website. After all, only then we can provide you with a beautiful and professional web offer. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use web design tools if you have given your consent. In any case, we want to emphasize that again here.
For information on specific web design tools, if available, see the following sections.
Google Fonts Local Privacy Policy
On our website we use Google Fonts from Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for the European area. We have embedded the Google fonts locally, i.e. on our web server – not on Google’s servers. This means that there is no connection to Google servers and therefore no data transfer or storage.
What are Google Fonts?
Google Fonts used to be called Google Web Fonts. This is an interactive directory of over 800 fonts that Google provides free of charge. With Google Fonts, you could use fonts without uploading them to your own server. But to prevent any information transfer to Google servers in this regard, we have downloaded the fonts to our server. In this way, we act in a privacy compliant manner and do not send any data to Google Fonts.
Explanation of used terms
We always try to write our privacy policy as clear and understandable as possible. However, this is not always easy, especially when it comes to technical and legal topics. It often makes sense to use legal terms (such as personal data) or certain technical terms (such as cookies, IP address). However, we would not like to use them without explanation. Below you will now find an alphabetical list of important terms used that we may not have adequately addressed in the previous privacy statement. If these terms are taken from the GDPR and are definitions, we will also cite the GDPR texts here and add our own explanations if necessary.
Consent
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
“Consent” of the data subject means any freely given specific, informed and unambiguous indication of his or her wishes in the form of a statement or other unambiguous affirmative act by which the data subject signifies his or her agreement to the processing of personal data relating to him or her;
Explanation: As a rule, websites provide such consent via a cookie consent tool. I’m sure you’re familiar with this. Whenever you visit a website for the first time, you are usually asked via a banner whether you agree or consent to data processing. In most cases, you can also make individual settings and thus decide for yourself which data processing you allow and which you do not. If you do not consent, no personal data of yours may be processed either. In principle, consent can of course also be given in writing, i.e. not via a tool.
Personal data
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
“personal data” any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person;
Explanation: Personal data is therefore all data that can identify you as a person. This is usually data such as:
- Name
- Address
- E-mail address
- Postal address
- Telephone number
- Date of birth
- Identification numbers such as social security number, tax identification number, identity card number or matriculation number
- Bank information such as account number, credit information, account balances, etc.
According to the European Court of Justice (ECJ), your IP address also counts as personal data. IT experts can use your IP address to at least determine the approximate location of your device and, subsequently, you as the connection owner. Therefore, the storage of an IP address also requires a legal basis within the meaning of the GDPR. There are also so-called “special categories” of personal data, which also require special protection. These include:
- racial and ethnic origin
- political opinions
- religious or ideological convictions
- the union affiliation
- Genetic data, such as data taken from blood or saliva samples
- biometric data (this is information on mental, physical or behavioral characteristics that can identify a person).
Health data - Data on sexual orientation or sexual life
Profiling
Definition according to Article 4 of the GDPR
For the purposes of this Regulation, the term:
“profiling” means any automated processing of personal data which consists in using such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects relating to that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or change of location;
Explanation: Profiling involves gathering various pieces of information about a person in order to learn more about that person. In the web sector, profiling is often used for advertising purposes or even for credit checks. For example, web or advertising analytics programs collect data about your behavior and interests on a website. This results in a special user profile that can be used to target advertising to a specific group.
All texts are protected by copyright.
Source: Created with the privacy generator from AdSimple